Journalism as we know today is no longer an `is’m. Like many `is’ms, it is doomed to become a `was’m. This is not exactly what Yoshihiro Francis Fukuyama, the US political scientist and the author Read more…
“Google it!” is a common refrain that often resonates in the newsrooms and the content writing settings these days as writers race against their deadlines looking for information. So much so, the term in a Read more…
Everyone out there tells you that you need to write stories in a straight fashion avoiding frills. But more often than not, we read stories laced with ornamentations in the print, internet or in the Read more…
It is often said that a better content is made when the writer sticks to some common minimum standards of quality writing. Here are five MUST NO styles in content writing that risk getting auto Read more…
A momentous occasion for the growing e-commerce market in India. Backdoor entry to the Indian retail sector. The $16-billion deal between Walmart and Flipkart evoked varied reactions ranging from optimism to scepticism across industry spectrums. Read more…
Facebook AR: Visual messaging is undoubtedly the most popular form of communication on social media. The trend is obviously triggered by the use of smartphones. No wonder, when a recent Boston Consulting Group (BCG) report Read more…
Increasing the visibility of a brand, corporate, business entity or an individual among the people concerned is the key objective of any PR exercise. In other words, the PR aims to win the trust of Read more…
It’s the never-ending dynamism and rapid evolution what makes the Public relations (PR) such a thriving profession. Gone are the days when the activities of a PR agency was restricted to issuing standard press releases, Read more…
That the popularity of the OTT video streaming services or subscription video on demand (SVoD) is incontestable. As per media reports, various estimates predict that the Indian OTT video streaming market is pegged at $280 Read more…
Online is quite a ‘vulnerable’ space. Your posts, clicks, likes, tags, browsing habits are all tracked without your knowledge and those extrapolated data can be used commercially to influence the choice, opinion and activities. The Read more…