Increasing the visibility of a brand, corporate, business entity or an individual among the people concerned is the key objective of any PR exercise. In other words, the PR aims to win the trust of the target audience to make a multiplier effect. Similarly, SEO aims to win the trust of the search engines to get top search engine rakings for related keywords. In a way, it also works towards enhancing the visibility of a particular brand or company online. And, the proliferation of online space, growing popularity of social media and digital communication are reiterating the importance of a strong synergy between the two. In fact, both can complement each other.
Gone are the days when SEO could function independently and didn’t have to rely on marketing and PR divisions. However, with the search engine algorithms becoming smarter day by day, SEO now has to work closely with the PR to devise search engine ranking-friendly content.
SEO in a way, feel some experts, add multiplying effect to the traditional PR. Following the best PR practices is always appreciated and acknowledged. If those PR activities are not supported with robust SEO strategy, the exercise won’t yield the desired results.
There are ways through with both can collaborate. First of all, they can work together to develop an effective bunch of keywords so that the content can achieve superior search engine ranking and attract quality traffic to gain maximum visibility.
In fact, both can leverage each other’s strength. PR is all about establishing connections and strengthening relationships. SEO experts can leverage those contacts to attract quality links. Alternatively, PR can refer to ranking analysis of the SEO team to come up with more effective campaigns.
Both can work together on various occasions such as events, press conferences, product and brand launches, events, etc. So, the opportunities for collaboration are growing. So, clients of those PR agencies that leverage SEO more effectively stands to gain a lot in terms of visibility, positive image, brand recognition, brand-recall, etc.
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