Online is quite a ‘vulnerable’ space. Your posts, clicks, likes, tags, browsing habits are all tracked without your knowledge and those extrapolated data can be used commercially to influence the choice, opinion and activities. The Read more…
The job of a PR professional is to maintain cordial relations with journalists. We as PR professionals understand this more since it is not easy to crack deals with them. We all have our sources Read more…
In one of the episodes titled Nosedive on 2016 Web series, “Black Mirror” the lead protagonist lives in an alternate world where people can rate one’s popularity out of five stars, from friends to strangers Read more…